If you’re a real estate investor building your first website, you’re going to run into two names quickly:
Both are built specifically for investors.
Both can work.
And both have limitations you need to understand before you commit.
This isn’t about which one is “better.”
It’s about which one fits how you plan to get deals.
First—What Your Website Is Actually Supposed to Do
Most new investors get this wrong.
Your website is not:
- A business card
- A branding piece
- Something that just “looks good”
Your website has one job:
Turn motivated prospects into leads you can follow up with.
Everything else is secondary.
Carrot: Built to Get You Found
What Carrot Does Well
Carrot is built around one idea:
Show up when sellers are already searching.
It focuses heavily on:
- SEO (ranking in Google)
- Motivated seller keywords (“sell my house fast”)
- Clean, high-converting pages
Strengths
✔️ Easy to use
✔️ Fast to launch
✔️ Proven page structures that convert
✔️ Strong SEO foundation out of the box
✔️ Keeps you focused (you can’t overbuild)
Limitations
- Limited design flexibility
- Template-driven (by design)
- Basic follow-up tools (not a full CRM)
- SEO takes time to work
Who Carrot Is Best For
Carrot is a strong fit if you want to:
- Build a long-term inbound lead machine
- Show up in Google when sellers are searching
- Keep things simple and focused
👉 This is especially good for:
- Wholesalers
- Flippers
- Buy & hold investors looking for off-market deals
Try Carrot
Take Carrots 3-Day AI Challenge – just $27
These are affiliate links, should you become a Carrot customer, MAREI will earn an affiliate fee.
REI BlackBook: Built to Capture & Convert
What REI BlackBook Does Well
REI BlackBook is not just a website builder.
It’s closer to:
A full marketing and follow-up system for real estate investors
It includes:
- Websites & landing pages
- CRM (contacts, properties, deals)
- Automated follow-up (text, email, voicemail)
- Pipeline tracking
Strengths
✔️ Highly customizable CRM
✔️ Strong follow-up automation
✔️ Websites integrate directly with your database
✔️ Built for managing deals, not just capturing leads
✔️ Can run your entire marketing system
Limitations
- Steeper learning curve
- Takes time to set up correctly
- Websites are flexible—but still template-based underneath
- Not as strong for SEO out of the box as Carrot
Who REI BlackBook Is Best For
REI BlackBook is a strong fit if you:
- Already have (or plan to generate) leads from multiple sources
- Need a system to manage and follow up consistently
- Want everything in one place instead of multiple tools
This is especially useful for:
- Investors running marketing campaigns (mail, texting, ads)
- Teams managing multiple deals
- Anyone serious about follow-up
Try REI BlackBook
Start the $1 Trial See On Demand Training
These are also affiliate links that will pay MAREI should you become a customer of REIBlackbook
The Real Difference (Most People Miss This)
This is where the decision actually happens:
🥕 Carrot
- Focus: Getting leads (traffic + SEO)
- Strength: Bringing people to you
⚙️ REI BlackBook
- Focus: Converting leads (follow-up + systems)
- Strength: Turning leads into deals
“I have used both in my business for many years. For building websites, without any knowledge of building a website, Carrot Wins all day long.
But for lead management and follow up, REIBlackbook Wins.”
~ Kim Tucker, MAREI Co Founder
So the question becomes, which do you need in your business. Take the test drives and training of each to see which will work best for you!
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