Are you tired of missing out on potential deals because your initial lead follow-up falls short? 

Check out this “Perfect Follow Up System” from REIBlackbook.

If you want to maximize your appointments and close more deals, you’re in the right place. This comprehensive playbook will show you how to nail your initial lead follow-up, ensuring you stay ahead of the competition and secure more appointments than ever before.

Imagine doubling the size of your business simply by optimizing your lead follow-up strategy. It might sound crazy, but it’s entirely possible!

In the world of real estate, engaging with potential sellers at the right time is crucial. Our meticulously designed campaigns are tailored to ensure consistent communication with potential sellers. 

Research from the Harvard Business Review indicates that FAST and consistent follow-up can increase conversion rates by up to 71%. By keeping in touch with prospects, you position yourself to be the first person they think of when they are ready to make a move.

You don’t need to break the bank on advertising or resort to aggressive sales tactics. The key lies in mastering your initial lead follow-up. These carefully curated campaigns are your ticket to building trust and rapport with your seller leads without coming across as pushy or salesy.

Natural, Effortless Engagement

Our messages are crafted to feel so natural that your leads will think you personally typed them with your own two thumbs. By putting your follow-up on autopilot, you can effortlessly build rapport and trust, converting cold seller leads into lucrative sales appointments and consistent deals.

The Art of Sales Cadence with Our Proven 15X3 Framework

In the world of sales, timing is everything. But it’s not just about when you reach out; it’s also about how often, through which channels, and with what message. The Perfect Follow-Up System leverages our 15X3 Framework: a nuanced approach to mastering the art of follow-up, spanning 15 minutes, 15 days, and 15 months.  

Understanding sales cadence is pivotal to converting leads. There are six main communication methods for sales: text message, voicemail, phone, social media, direct mail, and email.  Consider these best practices to get started:

• Attempts: Before you make any move, gauge the playing field. Analyze the data, understanding the outreach frequency that works best for your leads.
• Channels: A shout in a deserted alley goes unheard. Similarly, reaching out via the wrong channel will yield no results. Understand your lead’s habitat – are they email enthusiasts or text mavens? Customize your approach.
• Duration: Not every lead warms up at the same pace. Some might be ready in a few touches, while others take time. Understand your sales cycle and calibrate the duration of your persistence.
• Spacing: Ever heard of the saying, “Give them room to breathe?” It applies here too. While persistence is key, inundating leads will repel them. A spacing of one to four days strikes a balance between persistence and patience early on, yet cold leads may need even more space.
• Messaging: A generic “Hey there!” won’t cut it. Dive deep into the lead’s behavior and demographics. Craft a message that resonates, one that’s tailored to their interests and needs.

But why reinvent the wheel? Harness the power of The Perfect Follow-Up System with the 15X3 Framework and recognize the cadence that resonates with your leads. With the right rhythm and messaging, watch your appointments (and deals) soar!

PS:  Increase Your Speed to Lead and automate the entire process. Book a demo today!

The Conversation Starter (The First 15-Minutes)

In our hyper-connected, information-saturated age, sellers are empowered with knowledge every step of their journey. For us marketers, that means the battleground has shifted. Now, it’s not just about catching attention, but holding it and acting with lightning speed. The name of the game? Rapid engagement. If your sales teams aren’t striking while the iron’s hot, you’re not just missing opportunities—you’re gifting them to your competitors. Don’t be left in the digital dust; speed is today’s currency.

The data doesn’t lie: businesses responding to leads within a five-minute window are supercharging their chances, being 100x more likely to lock in and convert those golden opportunities. 

So, in this rapid-play game, can you afford to hit pause? The clock’s ticking. Let’s make every second count.

Sending emails and texts at the right moment boosts conversions by 53%. Yet, the industry average lead response time for website leads is a disappointing 17 hours, leaving sellers searching for answers aka your competitors!

Alright, here’s the digital golden ticket you’ve been waiting for: “The Conversation Starter.” Dive into this treasure trove of ready-to-use emails, texts, and voicemail scripts specifically crafted for those crucial first 15 minutes. Ready to lead the charge and not just follow? Click below and let’s ignite those conversations. 🚀 

[Download The Conversation Starter]

The Appointment Setter (The Next 15 Days)

So, you’ve nailed those initial 15 minutes with “The Conversation Starter”—great first move! But here’s the deal: not every seller is locked in from that first touch. Some need a nudge, a follow-up, or a deeper connection. If you didn’t make that live connection or set the stage in the first 15 minutes, it’s imperative that those leads don’t slip through the cracks. That’s where the critical next 15 days come into play.

Life’s packed with distractions, and your prospects are right in the thick of it. Yet that initial spark, that original motivation, the reason they reached out? That hasn’t dimmed. Our job? To keep rekindling that interest, gently nudging, “Hey, we’re here, and we’ve got what you’re searching for.”

Enter “The Appointment Setter,” the perfect follow-up to “The Conversation Starter.” It’s our toolkit for diversifying touchpoints: crafted emails, engaging texts, personal calls, and those strategic voicemails (always transparent, always genuine). Every medium offers a unique touch, making sure we’re consistently present but never pushy.

But here’s where the magic happens: We’re not just touching base; we’re delivering value at each interaction. It’s about offering them something worthwhile every time they see our name, hitting that sweet spot of engagement.

Ready to solidify those connections over the next 15 days and elevate your conversion game? Let “The Appointment Setter” be your guide. Dive in, and let’s make every interaction count! 🚀 

[Download The Appointment Setter]

The Cold Lead Converter – (The Next 15-Months)

Alright, stop right there. You’ve put “The Conversation Starter” into play for those vital first 15 minutes. You’ve masterfully employed “The Appointment Setter” to dominate the subsequent 15 days. But let’s not kid ourselves: The world’s a fast-paced mess, and no matter how sharp our strategies are, some leads will cool off. But listen closely: cold does NOT mean dead.

These cold leads? They’re not failures; they’re opportunities in waiting. With them, it’s about a more measured, strategic approach. Adjust your frequency, dialing it back to weekly or bi-weekly contacts. Make your touchpoints varied but deliberate. The objective? Keep your presence felt without becoming a pest, and consistently underscore the unmatched value you bring to the table.

This is where finesse meets function: the balance of open-ended and closed-ended questioning. The latter revives and re-establishes the initial reason for contact, while the former deepens the conversation, gleaning insights that allow for more precise positioning.

Need concrete evidence? Let’s dissect Marcy’s experience with Luis. After a lengthy stretch of silence, one simple text message broke through, turning a cold lead into a $30,000 profit. It’s not just about tactics; it’s about the art and science of re-engagement.

After 22 Months of silence from Luis, Marcy broke through with this simple text message and the seller responded within 3 minutes!  It’s not magic…it’s just magical when you let the system do the work!

“Hey Luis, I was just driving through the neighborhood and thought of you.  How have you been?”

Dive into the depths of “The Cold Lead Converter.” It culminates years of hard-won experience, offering meticulously crafted templates and scripts. This is the wisdom harvested from the best practices of a vast network of real estate pros. If you’re serious about extracting gold from those cold leads, arm yourself with this proven arsenal. Ready to turn those chilly prospects into profitable conversions? Time’s ticking. Act now. 

[Download The Cold Lead Converter]

How Many Deals Can You Afford to Lose This Year to Underperforming Follow-Up?

Alright, my friend, here’s what you gotta do. Dive deep into the content we’ve got in here. Give those trainings another listen. Keep showing up, keep soaking in the knowledge. Growth never takes a day off, right?

Now, before we hit the final note, let me hit you with something to chew on. Ready for it? Ask yourself this: Just how many deals can you let slip through your fingers this year ’cause your leads get lost in the shuffle? Let’s crunch some numbers…

Imagine each deal pockets you, what, $5k, $10k, maybe $20k? Heck, for the sake of argument, let’s ballpark it at $10k.

Now picture this: You’ve been busting your hump, right? Every day, you’re out there hustling hard. The phone’s ringing off the hook, your website’s buzzing with potential leads. You’ve poured sweat and soul into making those connections. But here’s the kicker…

You’re human. You get swamped, life happens, and before you know it, that lead is buried under a pile of sticky notes, lost in the chaos. Maybe you meant to call them back, maybe you jotted it down somewhere, but intentions don’t close deals. 

Without a system in place, it’s like pouring water into a leaky bucket. You put in all that work upfront, only to let the deal slip through your fingers because the back-end wasn’t tight.

Bottom line? That lackluster follow-up of yours might just be bleeding a cool $10k this month. And my friend, that’s a whopping $120k+ annually! 

Makes you think, doesn’t it?  Ask yourself again, how many deals can you afford to lose this year?

That being said, I want to invite you to a 30-Day Test Drive of REI BlackBook!

It’s a No Brainer.  Insane Value.

It’s hands down the fastest way to to fix your follow-up and put it on autopilot.  And if for any reason, you feel like you didn’t get your money’s worth, send us an email during that first 30 days and we’ll give you your money back 100% guaranteed.

Why?  Because, we’re so confident that if you follow and implement everything we teach you, you’ll see results.

So we have two links for you

• Get Your Copy of REIBlackbooks Perfect Follow Up System
• See everything you can do with REIBlackbook with a demo

These are affiliate links. Should you decide to use REIBlackbook, MAREI earns an affiliate fee.